I learned the craft by raising $3 million without paid media.

Project SEFU was built when my twin brother Cole was diagnosed with a rare cancer. Within months, I had designed and shipped a complete brand identity, a working website, a content cadence, and a partnership pipeline. Every asset, every email, every page was built by me.

The partnership work is what I am most proud of. I led with Cole's real story, not a deck or a pitch. SoulCycle came on as a launch anchor. Memorial Sloan Kettering followed. Both relationships came from phone calls, not formal proposals. The lesson stuck with me: partnerships beat pitches.

First role with a real quota. I owned a book of B2B accounts, built customized media proposals from a blank Google Doc, and ran my own pitch meetings. By month three I was closing renewals without manager backup. The job taught me what marketing looks like when revenue is on the calendar, not on a slide.

A summer inside Manhattan's performance marketing world. I built prospect intelligence reports on incoming F500 leads, scoped competitive landscapes for live pitches, and qualified inbound interest from the growth team. Sat in pitch rooms with global brands. Left with a working model of how a global agency wins new business and what the rooms actually sound like.

Client-side brand marketing across a portfolio of consumer products. I drafted creative briefs from raw input, audited competitive brand work across the category, and contributed to a refresh of one brand's visual guidelines. Watched up close how a multi-brand portfolio coordinates identity decisions across product lines without flattening each brand's voice.

First media internship. I supported editorial calendars, helped schedule social content across platforms, and ran light audience research on segment performance. Got my first look at how a media company actually ships content on a daily cadence, with real deadlines and real revenue tied to the work.